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Creating effective employee engagement surveys doesn't need to be time-consuming.
In this blog, let's learn to build powerful surveys to gather crucial insights in just 2 minutes. Let's also delve into the step-by-step guide on how you can effectively use ThriveSparrow's engagement surveys to your advantage.
What we'll cover in this blog.
Running an engagement survey brings numerous benefits.
Engagement surveys come with their own set of challenges:
- Time constraints: Designing, distributing, and analyzing surveys manually can be extremely time-consuming, pulling HR teams away from other strategic responsibilities.
- Low participation rates: Lengthy or unengaging surveys can lead to low participation, which results in incomplete data and skewed results.
- Limited customization: Many survey platforms offer limited flexibility, making it difficult to tailor questions to specific departments or organizational needs, which may lead to irrelevant or unhelpful insights.
- Delayed results: When feedback loops are too slow, HR teams miss out on the opportunity to act on insights at the right moment, reducing the impact of their efforts.
Here are 4 simple steps to create an engagement survey in 2 minutes.
- Know which metrics to measure
- Identify the use-case
- Get an employee engagement software
- Use an employee engagement survey template
Step 1: Know Which Metrics to Measure
Choosing the right metrics is crucial. Let's consider two examples:
- Employee motivation survey: Metrics may include factors like work environment quality, team cohesion, and individual role satisfaction. You may ask questions related to employee happiness, productivity levels, or even specific tasks that employees find fulfilling.
- Job satisfaction survey: Focus on metrics like compensation, work-life balance, and opportunities for career growth. This could include questions regarding the fairness of pay, the availability of career development courses, or the effectiveness of work-life balance initiatives.
Additional metrics to consider in any survey:
- Leadership effectiveness: How do employees perceive the quality of leadership within the organization? Are managers supportive and communicative?
- Employee recognition: Do employees feel their hard work is acknowledged and appreciated by the company?
- Workload management: Are employees able to manage their workload without feeling overwhelmed or burned out?
By focusing on these metrics, HR can collect meaningful insights that drive better decision-making and lead to a more engaged, satisfied workforce.
Step 2: Identify the Use-Case
Decide which engagement survey you want to run. There are different types of engagement surveys - one which is general, and the other which focuses on specific reporting factors.
1. General engagement survey to measure engagement from a broader perspective.
2. Engagement surveys which measure specific reporting factors like job satisfaction, onboarding experience, company culture, etc.
3. Pulse surveys which also measure specific reporting factors, but are typically shorter and quicker to complete.
Step 3: Get an Employee Engagement Software
Why engagement software?
Using employee engagement software, you can streamline the entire survey process, saving you time while ensuring high-quality data collection. It simplifies everything from survey creation to data analysis, allowing HR teams and people leaders to focus on actioning insights rather than spending time on manual tasks.
Here are the main reasons why an engagement software is a game-changer:
- Time Efficiency:
Employee engagement software comes equipped with pre-built survey templates, automated workflows, and data segmentation tools that drastically reduce the time required to design, distribute, and analyze surveys. - Automation & Customization:
With automated reminders and customizable questions, you can personalize your surveys to meet your organization’s specific goals while ensuring maximum participation. - Advanced Analytics:
Engagement software offers built-in analytics tools like heatmaps, trend analysis, and benchmark comparisons. These insights make it easy to understand areas where your organization excels and where improvements are needed. - Seamless Collaboration:
You can assign roles to department managers and other collaborators to involve them in specific survey tasks, fostering ownership and accountability for engagement metrics across teams. - Actionable Insights:
With advanced reporting features, you get a clear, data-driven view of how engagement varies across departments, teams, or specific roles. This empowers HR teams to implement targeted action plans with confidence.
Investing in employee engagement software allows you to collect real-time, actionable feedback, improve response rates, and measure the success of your engagement initiatives efficiently.
5 best employee engagement software in the market.
- ThriveSparrow
- Workvivo
- Lattice
- Motivosity
- Work Tango
Explore more engagement software options here.
Step 4: Use an Engagement Survey Template
Each of the above software sports different employee survey templates for various use-cases.
Here's a preview of ThriveSparrow's employee engagement survey.
By leveraging ThriveSparrow, you empower your teams with real-time, actionable insights into employee engagement. This leads to more informed decision-making and higher engagement levels, ultimately driving organizational success.
Start creating data-driven engagement surveys now! Try ThriveSparrow for free.
If you've considered using ThriveSparrow to create and implement engagement surveys, here's a step-by-step process on creating an engagement survey in 2 minutes.
1. Get Started Quickly With a Template
ThriveSparrow has several employee survey templates each focusing on essential employee metrics like satisfaction, productivity, and engagement. They save you the time and effort required in starting from scratch.
Log in to your ThriveSparrow account.
Just hover onto the 'Engage' module from the Overview page.
Select one of the templates to get started.
Add or remove questions from the survey in the builder. You can also choose metrics (reporting factors on ThriveSparrow) you want to measure. For example, team collaboration and leadership are metrics you'd like to measure and can be called as reporting factors.
The builder allows you to create multiple sections and question formats. This makes your survey more interactive, comprehensive, and focused on gathering quality data.
ThriveSparrow also has several research-backed question banks along with benchmarks for the most important questions. With this you'll have standard scores to measure your results with.
You can customize these questions a bit to align closely with your organization's unique goals, key drivers, and desired outcomes.
By now, you're already 30 to 60 seconds in, considering you didn't spend time selecting new questions.
2. Tailor the Survey to Your Brand (Optional)
Creating a survey that reflects your brand is essential.
You can personalize every aspect of your survey to make it an extension of your brand, also enhancing your experience. This includes fonts, colors, logos, and other branding elements.
Decide what message you'd like to communicate to repsondents. There is a default message set before-hand so you don't have to spend time typing in your own.
Navigate to the configure tab on top to view this messaging section on ThriveSparrow.
These are optional steps. If you have time to spare, you can relax and spend some time here to choose colors that resonate with your brand.
3. Set Cut-Off Dates and Choose Participants
Choosing an appropriate starting and ending date ensures you get timely feedback without rushing your employees.
On the same Configure tab, click on General settings and select a cut-off date for your survey.
Once you've chosen your cut-off dates, you can select your participants, and then launch or schedule your survey.
Selecting participants, configuring cut-off dates, and launching the survey should have taken you a minute.
Congratulations. You've now created and launched an engagement survey in 2 minutes using ThriveSparrow.
If you've come so far, you may be wondering what else you'll get from ThriveSparrow apart from just creating and distributing surveys. Here's a small gist of what ThriveSparrow offers.
1. Reporting Factors
Like we discussed earlier, you can define certain sections of your survey as unique reporting factors. This feature enables detailed and granular insights into various aspects of employee engagement, offering a deeper understanding of your organization’s engagement dynamics.
2. Ensuring Anonymity
To maintain confidentiality, ThriveSparrow requires a minimum of two participants per survey. This guarantees anonymity, increasing employee trust and encouraging more honest and accurate feedback.
3. Automated Reminders
ThriveSparrow's automated reminder feature sends timely prompts to participants, significantly improving response rates. You can set these reminders at intervals to ensure maximum participation without manual effort.
4. Data Segmentation
Easily import employee data segmented by department, job role, or for the entire organization. Targeted data segmentation helps ensure your survey results are actionable and specific, allowing for more focused engagement strategies.
5. Heatmap Analysis
ThriveSparrow’s heatmap feature visually presents engagement trends and scores across different departments. It also benchmarks scores for each reporting factor, giving you a comparative view to track progress and areas of concern.
6. Downloadable Reports
All data is available in downloadable formats such as JPEG and CSV, making it easy to share insights during meetings or incorporate them into larger strategic initiatives.
Here's a preview of our engagement survey report.
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7. In-depth Analysis
Beyond just numbers, ThriveSparrow equips survey admins with each participant’s engagement scores and detailed ratings for individual questions. This level of granularity helps pinpoint specific team dynamics and create more personalized engagement strategies.
An That's a Wrap!
ThriveSparrow isn’t just another survey tool; it's a comprehensive, efficient solution for those looking to take a deep, data-driven dive into employee engagement. In a world where every second counts, why waste hours working on analyzing survey responses when you can get actionable insights in real-time.
